Transparency Czarina Amy Oliver Cooke showed COST, not one but two, very pretty, 4-color glossy brochures from the Department of Health Care Policy and Financing (HCPF). Ms. Cooke received them when HCPF Director Joan Henneberry presented her “if money weren’t an object what would your department want” list to the Long Term Fiscal Stability Commission of which our Czarina is a member.
Of course we wanted to know how much those pretty brochures, complete with messages and photos from both Henneberry and Governor Bill Ritter, cost Colorado taxpayers. So we went to Governor Ritter’s transparency site TOP for more information.
COST found that HCPF spent $74, 935.91 on “printing/reproduction services.” But we have no idea what Coloradans received for their nearly $75,000. Inherent in true transparency is an explanation so taxpayers know how they benefited from government expenditures. That is one of the many problems with TOP.
We stumbled on to something else. Under advertising, we found an $8750.00 payment to the Bawmann Group Inc that specializes in crisis communication management. The company Web site boasts “60 minutes, Larry King, we’re ready!”
If you’ve ever been the subject of intense media exposure — for all the wrong reasons — then you know there are worse things in life: like being run over by a train. Helping you get off the tracks and put the pieces back together is what we do best.
Some of our recent crisis communications clients include the University of Colorado and President Elizabeth Hoffman who faced a national media frenzy over allegations against the football team for sexual misconduct; a home health agency under threat of lawsuit for an alleged wrongful death; and a CEO of a major nonprofit institution who was ambush interviewed about his salary.
Crisis communications is at the core of what we do at The Bawmann Group. It is our experience that during times of major transition, organizations are most vulnerable to situations were negative press occurs. Being vigilantly prepared and response-ready can help mitigate major damage.
Why would HCPF need to use taxpayer dollars for “crisis communications?” That’s when COST remembered Director Henneberry’s response to HCPF employee AnnMarie Maynard turned whistleblower. Through secret tapings, Maynard exposed HCPF’s attempt to hide the misuse of $8 million in taxpayer funds. Instead of being rewarded for exposing wrongdoing, Maynard was fired, and Henneberry went on to contradict state law by forbidding the secret taping in the future.
Governor Ritter supported Henneberry’s decision, but the State Personnel Board did not. In fact the personnel board suggested that Ritter discipline Henneberry. Instead using taxpayer money, he appealed the decision. As COST related back in January:
A Denver Post editorial articulated the arrogance of spending someone else’s money, “HCPF presented its case in two sets of legal hearings and failed to persuade. Its new policy exhibits a fear of transparency rather than a concern about wrongly collecting taxpayer money.”
Now the $8750 payment to the BawmannGroup just might make sense. To be fair, Bawmann does other types of marketing campaigns — not just crisis communication management. But it does make COST wonder if HCPF used taxpayer money to hire the PR firm to handle bad publicity from HCPF’s misuse of taxpayer funds. COST can call to find out, but if Governor Ritter gave more than lip service to transparency, taxpayers and COST would know.
And when we call, we’ll ask why the Department of Human Services under the leadership of Karen Beye paid $793,068.24 to Bawmann.