The U.S. Department of Health and Human Services has bought a Google advertisement to steer people searching for “ObamaCare” to a page that is customized to detect searchers’ locations and steer them both to local health insurance information and to a list of “what’s in the law for you.”
“We are using a bunch of search term[s] to help point people to HealthCare.gov. Part of our online efforts to help get accurate information to people about the new law (i.e. also use Facebook, Twitter, blogs and webcasts),” an HHS official confirmed by e-mail.
The ad buy represents a kind of recognition that the Administration has, to a degree, lost a battle over defining its terms, and that “ObamaCare” — coined and used largely by detractors of the plan — is in wide circulation. A search for the term on Google yields 2.5 million results.
Transparency for the health care legislation?
Not from HHS.