Your tax dollars to hawk government programs
Why does state government spend our tax dollars to advertise? Is it in competition with the private sector for customers? Worse than using our money to advertise programs that cost us money, is the fact that it is way too difficult to find out details about how and why the money was spent.
Channel 7 and Call 7 investigators are the latest to discover what we at COST and citizen auditors already know, the Ritter administration does not embrace transparency. In the case of Channel 7, investigators simply inquired about advertising expenses for DORA but getting the information not so simple.
The state Department of Regulatory Agencies has spent more than $200,000 to advertise their state agency, but when CALL7 Investigators wanted to look into the agency the staff put up roadblocks, including trying to charge $40,000 to look at records.
DORA isn’t the only department spending money on advertising. According to the Transparency Online Project, the state has spent $764,024.72 on advertising for fiscal year 2011, which began on July 1, 2010. That’s more than $16,000 per day. This begs several questions including why is state advertising? What is the state advertising? How does advertising benefit taxpayers? And most importantly, why won’t some departments such as DORA explain the expenditures?
COST has inquired about advertising spending for other agencies and did not encounter the road blocks that Call 7 investigators did. Still we have yet to determine if all advertising actually benefits Colorado taxpayers. It certainly benefits those companies that get the advertising contracts.